Communication - it's something we all do every day, so why is it so difficult? The goal of this talk is to first raise awareness of both our own and others' communication styles, and then apply that knowledge to improve our ability to effectively "hear and be heard". The first part of this talk will explore the basic principles of good communication, including:

• Communication Model
• How meaning is derived
• Promoting effective communication
• Communication barriers
• Communication Styles

The second portion will take workshop approach to applying this knowledge to the world of software quality. Exercises may include work on such problematic areas as

• Gathering requirements
• Saying precisely what you mean
• Ensuring you have heard the message
• Communicating so others can "hear" you