This is a presentation on the value of certifications in the various areas of IT consulting. This is a compilation of current research and indicated trends on the influence of certification on IT hiring, IT rates, and demand in today's marketplace. The trends are presented from a local and national level and include the list of trump cards clients are looking for in hiring new professionals. Also discussed are other investments that may have a higher ROI than certification in some areas as seen by S.i. Systems Ltd., one of Canada's largest IT staffing organizations.